Skip to content
Selfridges
In-Store Services
Book Now
Currency
$
€
£
$
CAD
EUR
GBP
USD
Hair Extensions
New In
Braids
new
Clip-Ins
Ponytails
popular
Wigs
Shop all
Hair Care
Wash Day Essentials
Styling Products
Wet Products Lab
popular
Collections
As seen on ITV
new
Braid-it
Texture Match
Synths®1
The Classics
Wet Products Lab
popular
Sale
Merch
Curly Girls Club
Learn
Hair Quiz
Product Tutorials
Curl Type Guide
Village
Village Gallery
new
We are Ruka
Our Origins
Selfridges
In-Store Services
Book Now
Shop
As seen on ITV
new
New In
Hair Extensions
Hair Care
Merch
Sale
Popular Products
Braids
new
Clip-Ins
Ponytails
popular
Wigs
Shop all
Collections
Braid-it
Texture Match
Synths®1
The Classics
Wet Products Lab
popular
Curly Girls Club
Learn
Hair Quiz
Reviews
Tutorials
Curl Type Guide
Hair Length Guide
We are Ruka
Our Origins
Our Vision
Village
Village Gallery
new
Selfridges
Merch
Currency
$
€
£
$
CAD
EUR
GBP
USD
Sign in
Sign up
Log in
Search
Log in
Cart
Item added to your cart
Continue shopping
Stylist Signup
Choosing a selection results in a full page refresh.