The ease, the convenience, the seamlessness, the slay!
This is how it works.
We hated all the numbers and letters in the ‘curl type’ system. So we scrapped it.
Hair Type: Our intuitive texture guide is based on the words you already use today to describe your hair - kinky, coily, curly and stretched.
Level: Within each of these texture groups, we’ve defined a gradient from loose to tight. For example, Curly 1 = a loose curl texture, Curly 3 = a tight curl texture, Curly 2 = somewhere in between. You’ll see these textures as symbols across our website to help as a reference as you shop.
Read more about the guide from our Specialist team here.
Step by Step guideView all
- Choosing a selection results in a full page refresh.