Better Than Basics
the complete collection
or 4 interest-free payments of $97 with
Introducing the latest additions from the Ruka Wet Products innovation lab: a freshly sourced batch of hair care essentials for hair that needs better-than-basic.
Developed to streamline the (often elaborate) steps of those blessed with curls, ringlets or coils, the three-piece addition features vegan, cruelty-free and nature-fuelled formulas that celebrate the founder’s native oils and extracts, with a strong focus on functionality.
All enriched with aloe vera and mongongo oil to bring the nourishment back into styling!
Each set has been curated by us to feature the top picks, bundled and listed with a discount.
- Hold Me Down Edge Gel
- Do-It-All Gel - Hair Perfume - Save Me Serum
Free Delivery for orders over £150 (UK)
We ship to the UK, US & Europe
Free 14 day returns (UK)
This is how it works.
We hated all the numbers and letters in the ‘curl type’ system. So we scrapped it.
Hair Type: Our intuitive texture guide is based on the words you already use today to describe your hair - kinky, coily, curly and stretched.
Level: Within each of these texture groups, we’ve defined a gradient from loose to tight. For example, Curly 1 = a loose curl texture, Curly 3 = a tight curl texture, Curly 2 = somewhere in between. You’ll see these textures as symbols across our website to help as a reference as you shop.
Read more about the guide from our Specialist team here.
- Choosing a selection results in a full page refresh.